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Simplus at Mobile Marketing Conference 2010

On May 13, 2010, Simplus participated as partner agency in the third edition of  Mobile Marketing Conference .

During the conference, international and local practitioners with a solid experience in the field debated over the issue of the efficiency of mobile-marketing, discussing about the tactics which could help increase the impact of marketing campaigns and integrate the mobile channel into a complex media strategy.

The event was meant to answer questions such as: Which is users’ degree of openness towards the advertising messages they receive?
How can the success of mobile marketing campaigns be measured?  What service opportunities and improvements of network operation are foreseen for the year 2010?  Which are the technologies and services with a major impact on the mobile telephony industry, both at present and in the long term?


Over 120 experts took part in the conference, receiving the latest information related to the technological innovations in the mobile environment, the promotion opportunities they provide, as well as the advantages of this channel as compared to traditional media.

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Dan Boabes, the general manager of Simplus, spoke during the  “Mobile marketing - is it magic?” session about the concrete elements (discovered in years of practice) which may have a negative impact on a marketing campaign by sms and about the solutions of neutralising them, and included in his presentation an original practical experiment. In the second half of the conference, Dan Boabes presented the  “PartyTv - interaction TV “ case study, speaking about the approached strategy and tactics and about the results achieved by combining music television - applications and interactivity by sms.
During the whole conference, the participants could play Hangman by SMS,, an interactive application implemented by Simplus, in order to test live the attractivity and reliability of the services provided by the company, and at the end of the event the player who got the highest score won a mobile phone.

published by Simplus on 14.05.2010

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